Exhibition stall design Guide
Design – Individuality
Exhibition stall design is conveying a story visually of the brand or product. The story should be integrative in stand design with the combination of architecture, graphics, interior design, lighting, audio, experience and interaction design, multimedia & technology. on top of that, the design should stand out & create a lasting impression.
The different stall structure & design option available for a stall are
Mezzanine, double-decker structure, Modular stall, Pop-Up Exhibits, Hybrid Booths, Banner Stands, Tension Fabric.
Cost-Effectiveness
The main factors that affect the cost of exhibition stall are
The Material used, Stall size, Stall structure and design, Stall graphics, Equipment and furniture. Plan a budget before contacting stall designer, as stand builder has to work with a budget and provide the best design accordingly.
Compatibility
The stall design should be pleasant as well as compatible with the venue. Extravagant design for a small event might withdraw people from the stand. The consideration should be made based on a brand name & luxury product. The design should create a FOMO (fear of missing out) effect.
Lighting
Lighting can make or break an exhibition stall design. Good lighting will amplify design while a bad one can make a stall too dark or too bright causing product & design to fade away in them. Lighting options are generally not included in the design package.
Different type of Lighting options –
LED, Halogen, Rope Lighting, Spotlights, Floodlights, Up-lights, Gobo’s, Light shows, Electrics and Current Draw.
Branding / Product Display
A stall design should not merely be about eye chacing graphics. It is a perfect opportunity to showcase the brand & building an everlasting relationship with customers. Branding involves specific colours and graphics, company slogan, additional creative panels, logos.
The essence of a brand, the products – Most popular contemporary product display are options are Wall hanging, Floor Rested, Tabletop, Panel displays, Pop-up exhibits
Technology Integration
Technology has integrated into every sector. It also made its mark to the exhibition stall as well. Old technology trend was limited to the use of mobile applications, video presentation, Audio Visual Components. New Technology trend includes a selfie space in stand & use of VR (Virtual reality) & AR (Augmented Reality) for a whole new level of Intuitive experience.
Tradefest: Events worth talking about
Tradefest is a free resource for people to share feedback on conventions and trade shows from around the world. The idea is to help people discover cool events through unbiased insights from attendees and exhibitors.
Listing the biggest and most well-known trade shows and events around the world. It then goes one step further, tracking down previous attendees and exhibitors who have already been to these shows and asks for their honest feedback on how it worked out for them. The platform is a free resource to gain insights and build a smart event marketing strategy. Never miss an opportunity somewhere and always go where the action is. The core concept of Tradefest is based around sharing feedback, aggregating a global community of event goers and thousands of reviews on business events in one place.
Discover: Find new opportunities amongst the best industry trade shows and business events worldwide.
Benchmark: Read verified reviews and gain insights from thousands of attendees and exhibitors in your industry.
Network: See which attendees are going to the same trade shows and conferences. Start networking and schedule meetings prior to the event.
You can reservehotels and other types of accommodation for your next convention and expos, thanks to an interactive map on each event page that plugs directly into booking.com and Airbnb.
Digitize Word of Mouth. Optimize Event Networking!
Joining the Tradefest community is easy and it’s 100% free. Simply sign up here (https://tradefest.io/en/networking) and create your account and start using Tradefest today. Test the new advanced networking capabilities help you discover who’s going to the same events as you and book more meetings before each show.
