The task of exhibiting at a trade show can seem overwhelming without a plan. This is especially important if your event is just around the corner and you do not have a clear trade show strategy in place yet. There are a few things you can do to minimize stress and make your exhibiting experience less stressful. Planning is the key to success. Create a detailed plan to keep all of your marketing and sales strategies aligned with your exhibition stand to drive visitor traffic and leave a memorable impression. In contrast to digital marketing, trade shows offer the phenomenal opportunity to interact with your audience in person and build stronger business relationships. Do it with the most qualified exhibition stand builders in India!
Budget Review
Your business’ financial records should be reviewed from the previous year. Once you’ve identified the actual cost of attending each event during the calendar year, you will be able to outline it. Make sure your Return On Investment (ROI) is accurate for each event by reviewing this expenditure against what you had outlined in your marketing budget. Additionally, you should examine your spending to discover inefficiencies. Determine if an event should be included in your schedule for the following year. As well as determining the accuracy and feasibility of your future budget, you’ll be able to plan its implementation.
Calendar of Events
Make a list of the events the company intends to participate in. Identify the following information for each event: Name, date, location, booth size & orientation, number of staff. Moreover, if you are very organized, who budgets for the event, objectives and goals. It’s important to choose the right exhibition among all the many that are held around the world. Get as much information as possible about the shows you are interested in. Expos are fantastic marketing tools, especially for introducing new products, increasing brand awareness, and growing your customer base.
Prepare a brief
Ensure that your brief contains all the information necessary to meet your event objectives and goals, including key messages, promotions to be used pre-show, at-show and post-show, as well as key measures of ROI.
The location
So you now know which exhibition (or exhibitions) you want to attend and you have a clear idea of what you want your stand to accomplish. The earlier you register, the better location you’ll have, at least six months in advance of the show! Determine the space that best suits your exhibiting needs and budget – This will have a direct impact on the success of your exhibition and your return on investment. Look for areas that customers pass through but aren’t among the highlights of an exhibition.
Get to know your neighbours
After you have booked your space at an event, ask your event organizer for a list of the confirmed exhibitors (most events publish this information online) and examine your competitors and floor neighbours. Find out as much as you can about them. What products do they display? What marketing activities do they plan to carry out at the show? What interactive technology are they using? Their Stand Builder In India?
Your exhibiting strategy can be improved with this information. Maintaining positive relations with your neighbours is also important. Discuss your schedules with each other, request each other’s stand design if possible, and make sure you are in sync.
Utilise a multi-channel strategy to promote your presence at an exhibition so that people know where to find you with the finest exhibition booth design in India!
Did you know that most visitors decide on which stands to visit before they attend the event?
Call on the best exhibition stand contractors, worldwide – Woodpeckers Global today!
The Woodpeckers design exquisite custom booths for more than two decades. We are very aware of trade show trends and exhibition nuances that can propel your marketing program to new heights. We also have an expansive background having served both businesses to business and business to consumer companies.
At The Woodpeckers, our highly skilled and innovative exhibit design team works closely with our clients to devise completely custom displays with interactive elements and stunning graphics (whether it be traditional, fabric or lightboxes) in a format to suit all of your exhibition booth requirements.
