Listing a few Post-COVID exhibition design trends!
As we navigate through 2021, unaware of what more the pandemic will bring to the forefront, we continue to live in unchartered territory. Daily life and the next steps have become unclear and questionable, the professional aspects, too, have become blurry and uncertain, leaving several of us in limbo. This holds true for the exhibitions industry as well; with no clear indication of when shows and expositions will be allowed to reopen and function, we believe we must be ready for when it does. In this article, we have collated a few ideas and trends for the exhibition industry as we further navigate, both, during and post-COVID times.
A. Social Distancing
We continue to run the risk of coronavirus; it is undeniably a real threat, which is why hosting large-scale events will not be possible. This obstacle has given rise to a trend for smaller, more niche events where audience capacity is manageable. Having said that, social distancing will also remain fundamentally integral to any event, wherein seating plans and layouts will have to be altered to optimise space like an innovative exhibition stall design/s.
B. Hybrid Functions
Hybrid functions are chartered to be one of the most consequential trends in the coming times. Hybrid events/functions aim at adding a virtual element to a traditional live event exhibition booth design. These events will allow smaller groups to take part in face-to-face sessions, which will then be shared with larger audiences through multiple digital platforms.
C. Outdoor Experiences
The risk of the virus spreading is considered less significant when the crowd is outdoors. This may lead to more traditionally indoor events being transformed into outdoor events, which will facilitate more attendees to visit, also making it easier for organisers to provide a safe and comfortable distance between attendees with the help of innovative exhibition stall design and fabrication and exhibition stand builders.
D. Technology
Event planners have been embracing technology a lot more over the last few years. With coronavirus being a threat even now, technology will evolve and play an increasingly pivotal role when it comes to all events. There has been an increased use of audio & video technology to connect remote audiences; all this while impersonating the experience of walking around the best exhibition booth design, first-hand. Applications and interactive websites allow followers to take part in an event from the comfort of their homes!
E. Personalization
Personalization is another post-COVID trend. During events, we can now expect to see a greater development of personalization for visitors through applications, polls, gamification, etc., presented straight on their phones and tablets. By coding interests and data into an application, attendees will now have the benefit of a personalized event!
Shows and exhibitions may have had a rough patch in 2020 and 2021, but we hope that things will look up soon. So, if you’re planning the best trade show booth design or you want to speak with our team of experts, please do get in touch with us.
For more information about us and our work, visit https://woodpeckersglobal.com/ now!
The Woodpeckers design exquisite custom booths for more than two decades. We are very aware of trade show trends and exhibition nuances that can propel your marketing program to new heights. We also have an expansive background having served both businesses to business and business to consumer companies.
At The Woodpeckers, our highly skilled and innovative exhibit design team works closely with our clients to devise completely custom displays with interactive elements and stunning graphics (whether it be traditional, fabric or lightboxes) in a format to suit all of your exhibition booth requirements.
