At trade shows and exhibitions, you can reach out to several prospects who are likely to have spending power. By exhibiting the best trade show booth design, your company/organization will be able to prove to customers why it is the right choice in the industry.
However, if things go amiss, not only will your brand image suffer, but the entire event may be a waste of time and resources. Since so much business is at stake, it makes sense to be aware of the most common mistakes exhibitors make. Avoiding these pitfalls can make all the difference between a successful and a disappointing show.
1. Inability to plan
An exhibition should be treated like any other aspect of your business. In order to succeed, you need clearly defined objectives, a strategy for achieving them, and a contingency plan in case all else fails. Without these elements, your strategy will fail. If you don’t have a solid game plan, it will be impossible to measure your success.
2. Cost-cutting
Your exhibition expenses might be trimmed, if you settle for the cheapest space, skimp on the exhibition stand design and build or repeatedly recycle old materials. Ensure to ask yourself if it will be worth the reputational damage? It is your responsibility to make sure that trade shows receive the budget they deserve. They’re an investment in a new business; you will benefit from the new leads when they come in.
3. Stand Design
A visitor’s subconscious evaluation of your booth design can make all the difference in whether they decide to visit. No matter how your brand or product looks, it is a mistake to assume that it will naturally shine through. You must showcase the best and most thoughtful exhibition booth design in India!
4. Inventive giveaways
Freebies are everywhere at exhibitions, so offering non-descript pens is a sure-fire way to waste money. Think carefully before giving away a promotional gift; make sure it’s relevant to your business to strengthen your brand’s connection. In addition, almost every stands that delegates visit offers promotional freebies, so think about yours carefully!
5. Poorly trained staff
The most common mistake made at trade shows is to use untrained or unqualified staff. A company that looks unprofessional or disorganized is not a company anyone wants to do business with, so why take the risk?
Your exhibition appearance should be handled by talented professionals. Your sales representatives must be energetic, confident, and enthusiastic about your product. Be sure to explain how you expect your team to behave on the stand. Make sure you ban food and mobile phones and emphasize the kind of body language that welcomes visitors.
6. Failing to promote yourself
Exhibitors should take advantage of every pre-event marketing opportunity available to maximize foot traffic. Place a banner on your website announcing your participation and send an invitation to your network. You should do everything possible to make sure your clients know you will be there.
7. Leaving leads unfollowed
Having invested all the grueling time, energy, and money to pull off a show-stopping event, the biggest mistake you’ve made is not following through with all the opportunities you generated. Keep track of the details from the various business cards, scraps of paper, and electronic data you receive during the show using a lead management system. It is advisable to follow up on leads within 23 days after the exhibition has ended. Furthermore, it is advisable to follow through with each lead until the very end.
Make sure to call on exhibition experts and trade show specialists like Woodpeckers Global, who bring with them decades of strong insights and valuable inputs that will benefit your exhibition stand at any trade show.
Reach out to the best exhibition stand contractors and stand builders in India at +91 9820012394 or visit https://woodpeckersglobal.com/ now!
