Irfan Shaikh
Design Head | Creative Specialist | Client Director at The Woodpeckers
Equipped with over 16 years of experience in Exhibitions, events, corporate interior design, and branding.
Most B2B marketers agree that when it comes to exhibitions, it comes down to statistics since it brings vendors from all over the world together under one roof. Attendees at exhibitions make their purchase decisions based on the impact of the best trade show booth design, according to research.
How does one maximise the exhibition ROI?
Keep up with the latest exhibition trends if you want to make the right impression on your target audience. In order to keep on track with your marketing and sales goals, you should stay up-to-date with these current exhibition booth design trends.
Does technology play a part in a successful exhibition?
A staggering pace of change is constantly being seen in technology day by day. The exhibition industry has incorporated hi-tech into its customer experience even in 2022-2023. In order to engage customers at an immersive level, Artificial Intelligence and Virtual Reality still hold great potential. It is always a sure way to grab attention at an exhibition to have robots helping guide and welcome you to your booth.
Among the technologies that are taking exhibitions by storm is Artificial Intelligence. Incorporating artificial intelligence into your exhibition booth can do a lot more than just draw crowds. Artificial intelligence is shaping the future of trade fairs around the world with virtual sales assistants and chatbots, as well as improved security through Image Recognition and Speech Recognition. Cutting-edge technology has great potential to accelerate the exhibition industry to a whole new level, so it is one of the most popular exhibition industry trends.
Can you explain Customer-Centric Approach?
Having an innovative exhibition stall design is not the only aspect of exhibiting; the overall customer experience, which extends beyond the exhibition booth, is also incredibly important. It is inevitable that in the upcoming year, new resources will be utilized to enhance the overall experience because everything ultimately boils down to creating a memorable experience for your brand. It is important to connect on an emotional level with your customers in order to build a good relationship. Designing the best exhibition booth design should facilitate a common goal, making it clear to your potential audience how your products and services will benefit them.
Would you be able to explain the role of Multi-sensory Experiences in an exhibition booth?
For attendees to form lasting impressions, it is crucial to connect all their senses. There is no longer just a limited number of things an exhibition booth can do to engage invitees through sight and sound. In order to appeal to all five senses, exhibitors constantly strive to appeal to sight, sound, touch, taste, and smell. Your main objective to connect with your target audience is to amplify your visitors’ sensory abilities with distinctive lighting, interactive displays, touch-panel interfaces, soothing background music, and games.
It is also important to note that the nose has more receptors than either the eye or ear. A pleasant aroma can capture the attention of attendees bypassing your exhibition booth, thus scent marketing is a crucial tool at events. Demonstrating your product live at your booth allows attendees to get hands-on experience with it, helping your brand create a better brand experience. It is also possible for exhibitors to use VR technology to demonstrate their products and services, thus engaging your customers.
Are there any new ways of putting an exhibition booth together?
It is no longer sufficient to design an exhibition stand with four corners and basic graphics on panels to attract customers. Nowadays, exhibitors’ exhibition booths are attracting people with their freshness. Prospects can chill and charge their phones at a charging station, and an un-booth environment should be relaxed enough for them to make themselves feel at home. It provides your booth staff with a good opportunity to pitch a sale to people at your exhibition booth if you have lounge areas.
With such ideas, your booth is more comfortable, providing prospects with a memorable exhibiting experience. Creating immersive experiences for your audience is no longer restricted to the four walls of an exhibition booth. Exhibitors should upgrade their graphics in addition to their designs in order to stand out from their competition. You might find it interesting to check out the latest exhibition graphics trends, such as going monochrome, 3D depth, and realism.
How do we use social media to garner attention towards the exhibition booth?
There are a number of exhibitors out there who ignore the power of social media when exhibiting, despite the fact that it is not a new concept. There is a likelihood that social media will be used more during, before, and after the exhibitions in the coming year. You can communicate quickly across the globe with your clients, prospects, and partners using social media. As a result, it allows exhibitors and exhibition organizers to exchange valuable content on a regular basis. Social media platforms, such as Facebook and Instagram, are now enabling live streaming options, providing exhibitors with a variety of opportunities. You should align your brand story with it to make it engaging.
One thing to remember is that exhibition trends are constantly changing. In order to make your event successful, you should take into account the objectives, target audience, and industry of your event before incorporating some of these trends. Make sure the trends you choose will have a significant impact on your customers and help you meet your goals at trade shows.
To know more about exhibition stall design and fabrication reach out to the best exhibition stand builders at +91 9820012394 or visit https://woodpeckersglobal.com/ now!
