Unless the new location provides tangible advantages over your current location, expansion to a new location would not be a good idea. Furthermore, no concrete solutions might be offered to the challenges facing your current location. Various factors can play a role in deciding if you should expand to a new country and which part of that country (or locality within it) is right for your sales office structure and/ or temporary office structures.
Here are a few things you may want to consider before investing in a temporary or permanent corporate office structure:
Access to trade
Companies selling physical products have the advantage of access to a comprehensive trade network as a location advantage. Trade agreements can help reduce tariffs, allowing your products to be cost-competitive with those of similar offerings while offering cost-effective entry into new markets.
The proximity of consumer/market
In addition to trade access, strategic proximity to consumers/markets is about minimizing travel time and maximizing potential customers. For instance, if your company sells automotive parts or products, it makes sense to locate near auto manufacturers and suppliers. You should locate your business near major population centres if you sell consumer goods.
Communities and cultures in business
You must have a strong local ecosystem that supports your type of business if you want to expand into a specific community. Do they have businesses that are similar to yours? Do they have a collaborative culture or a cutthroat culture? Is there a range of organizations that support entrepreneurs – accelerators, research organizations, etc.? Finding experienced talent, creating new products, and, ultimately, growing your business can be greatly impacted by the answers to these questions.
Additionally, to having customers nearby and a local ecosystem that can help a business grow, many businesses should pay attention to the communities that are adjacent to their target locations. Businesses find it difficult to locate within a single community, so proximity and access to related communities and ecosystems should be appealing to businesses that are looking to expand.
Reduced costs
Perhaps the most obvious advantage of a location is lower costs. The types and sizes of cost savings vary by country, ranging from labour costs to office rentals to energy rates to business taxes. You get the opportunity to freely advertise every time you complete a page for your business on a location-targeted service.
In addition, even the most advanced forms of location-based sales and marketing are very affordable when compared to traditional sales and marketing methods. In addition to being geographically targeted, location-based sales and marketing tells you which people are within walking distance from your products and services.
Learn about your customers
Although many location-based offers are designed to attract new customers, location-based services can also help you discover more about your existing customers. The reviews of your customers will allow you to find out what they think, while the take-up rates of specific offers will reveal how your customers really feel.
Having a local sales office is one of the most effective ways to convert foot traffic and online traffic into new customers. It is possible to persuade people who have never heard of your business to try it for the first time. Business owners sometimes offer ‘newbie’ specials to customers the very first time they check-in. You have to offer high-quality service and products to turn a new customer into a repeat customer.
Calculate your results
There are location-based sales services that can tell you how many people visit a certain area or business, who checks in most frequently, or how many people have taken advantage of offers. A location-based marketing program’s success can be assessed based using this kind of data.
For quality services regarding sales office interiors and site office structures, reach out to us, Woodpeckers Global at https://woodpeckersglobal.com/contact/ today!
