The B2B marketing landscape is radically changing. With so many tools on the market that achieve results faster and more efficiently, it can be challenging to decide which one is best for you. However, now you need not worry! Here’s how you can create exceptional marketing approaches for B2B firms shortlisted by us at Woodpeckers Global – one of the best exhibition builders in India.
Understand Your Sales and Marketing Funnel
B2B sales funnels tend to be longer than those of B2C companies. Nevertheless, your company’s funnel will be different from anyone else’s. Ensure you understand how your customers are acquired and how they progress through your funnel. Key performance indicators (KPIs) can be formulated based on these signals. These indicators, or KPIs, could include:
- Footfall at an exhibition stand
- A specific page of the site was visited by the user at the stand
- Who filled out a contact form
- And engaged with your social media channels
- As well as subscribe to your newsletter
- Also, check if the user registered for the event
Make sure your KPIs have owners
At the exhibition, ensure your marketing and sales team’s work is meaningful. Delegate a key performance indicator to each member. It is extremely motivating to provide your team members with a measurable goal. By focusing on the KPI owner, challenges will be flagged and addressed and significant milestones will be worked towards. Incorporate both short-term and long-term goals.
Developing buyer personas
After interacting with the consumers/visitors/audiences at the exhibition, create buyer personas based on the information you have about them. Provide all the information you have about a prospect before they become a lead, while they are going through the sales process, and right before they make a purchase. As a result, you will be able to better understand your clientele and determine the best way to guide them through your funnel.
Getting to Know Your Customers
Speaking the language of your customers is one big area of opportunity at trade shows and exhibitions, but doing what you can to meet their needs is another. Identifying where to focus your efforts is an important part of your B2B marketing strategies. By analyzing your buyer personas, you can better understand your customer. You should invest more time in channels that get you customers and eliminate those that don’t. The most important thing you can do to increase your leads is to understand what your target customers do before and after they become a lead.
Creating communities
It is rare for B2B companies to focus on just one persona. Companies typically tailor their products to cater to different roles and industries. The product, however, remains constant. Examine whether your target audience would benefit from using a platform like Facebook or LinkedIn that supports communities. Alternatively, you can create a forum on your own website, where users can ask questions and interact with each other.
Customer-centricity is central to B2B marketing with unique exhibition stand design and build. Understanding your customers, creating buyer personas, and solving critical problems through marketing are all essential. You will need to make it clear how your product adds value to the lives of people to whom you pitch it. Adapting to the marketing landscape at trade shows through custom build exhibition stands is important, but you should still focus on the things that get results. Using techniques that will showcase your products in the best way is the key to knowing what your customers want.
If you are looking for exhibition booth builders and/or expo stand builders, visit https://woodpeckersglobal.com/ now! For all the information on various services offered by us, you may reach us on +91 9820012394 or email us at info@woodpeckersglobal.com!
