Exhibiting at trade shows with an innovative exhibition stall design can be one of the most powerful ways to get in front of a large number of prospective customers and build your brand awareness really quickly. In just a couple of days, you can showcase your product line effectively, expand your client base, and increase sales. Although trade shows are appealing, they can also be demanding and expensive, so it is imperative to plan strategically if you want to maximize your investment. You’re planning to exhibit for the first time, but you’re not sure how to prepare. There’s nothing to worry about! Before you hit the show floor, here is a checklist put together by Woodpeckers Global.
6-8 Months in advance:
Decide on your budget based on your objectives. Are you planning to launch a new product? Lead generation? Would you like to boost your sales by marketing your services? Are you planning to participate in a big or small trade show? If you want your booth to be in an area with high traffic flow, you may have to shell out a lot of money for it.
Research upcoming trade shows related to your industry: Make sure you select an event that is relevant to the products you offer. You can attend numerous trade shows each year, so do your research and choose the best one for you.
There will be more options if you register as soon as you find the right event for you. The more strategically-located your booth is, the more exposure you will get, and the easier it will be for your clients to find you.
4-6 Months in Advance:
Plan your stand design: This is a great chance to meet a lot of potential customers face-to-face.
Set a theme with the best exhibition booth design in dubai and decide on the experience that you want customers to have when they walk on to your stand. Set up a demonstration area if you have new equipment to show, or if you’re launching a new product, have some samples available. Your space should always be inviting and open.
Don’t forget to include something that encourages attendees to stop by: Think of something that is novel or something of value that isn’t directly related to your product. At your booth, you could offer a phone charging station, live Instagram printing, or refreshing drinks!
Prepare your marketing materials: Trade shows are all about showcasing your products and introducing your brand. A sufficient supply of brochures, fliers, price sheets, and order forms should be on hand at all times. You can also display all your products digitally (our top recommendation).
Make sure your products are ready: If you’re going to give samples of your products away or demonstrate your equipment live, make sure your products are prepared in advance
1-4 Months in Advance:
Your customers should know that you’re exhibiting: The event is just around the corner – so let them know you’ll be there. It is possible for you to handle all the publicity prior to the event yourself.
You should send out emails to your database. Include everything about your upcoming trade show: what you’re showcasing, and where they can find you (booth number, floor, or area) Write about your exhibition to your favourite bloggers Post announcements on your social media pages (Facebook, Twitter, Instagram, LinkedIn, and/or Youtube) Advertise the trade show on your website
It’s always a good idea to personally contact your database of customers to set up meetings or schedule product demonstrations at trade shows.
It is critical that you send your employee who is the expert in your product or service to your booth. Ensure that your employees are confident in handling any objections or tough questions from your customers.
Best trade show booth design are definitely an excellent way to boost your brand awareness and sales over a very short period of time but they also take a lot of time, effort and resources. You will get the best return on investment if you follow the above timeline to prepare for your first exhibition.
