Lighting is an integral part of an exhibition stall design and fabrication. An exhibition stand that uses effective lighting will make it more visible and will set a more inviting atmosphere. Lighting practices, lighting levels, and light distribution are all things exhibitors should know about in terms of exhibiting. Reach out to Woodpeckers Global, India’s best exhibition stand contractors, to get a better idea of where to place lights and create the right impression as per your brief!
Lights not only increase visibility but also create a mood. To create the right atmosphere for your exhibit, you must think about it while planning. The type of lighting you choose for your exhibition stand will depend on whether you want a warm, isolated atmosphere or a modern, public feel. Having dim and warm lighting will give you a warm, cosy look, while bright and cool lighting will give you a modern, lively appeal. Working on the right lighting solution will help in giving a professional and impressive appearance to your innovative exhibition stall design.
Bright spaces, particularly well-lit walls, are naturally attracted to people according to several studies in user design. Therefore, incorporating lighting into the theme and design of your exhibition stand will greatly benefit your brand’s presence. Let’s take a look at the most commonly used types of exhibition lights now that you understand how important lighting is for the design of exhibition stands. A spotlight, a display light, or a banner light are the most common types of lighting equipment.
- Exhibition stands use spotlights that are neither large nor bulky like those you might see at live events. Their compact size makes them easy to attach discreetly to your stand. Despite being powerful, they are designed to be subtle and will give specific attention to specific areas on your exhibition stand. The use of spotlights is a great way to draw attention to a product or an alluring banner. Besides being easy to use, it is also an effective way to illuminate your stand. The compact design prevents important information from being blocked.
- Exhibit stand graphics are specifically illuminated by display lights or hand lights. Due to their LED bulbs, hand lights consume very little power and are quite energy-efficient, even though they do not offer the same intensity as spotlights. The fact that they come in different colours makes them quite useful for creating a specific atmosphere.
- To add an attractive glow to exhibition stand graphics or banners, banner lights are usually placed behind them. Due to their compact size and low power consumption, LED bulbs make excellent banner lights. If you want to promote your brand at an exhibition, these solutions are great. By using them, your exhibition stand will stand out from a distance, making your high-branding banner more effective. In addition, banner lighting helps you stand out from your competitors even for eye-level branding efforts, such as reception counters and wall graphics.
- There is no new concept to us when it comes to backlighting. Traditionally, we have used it for signage, billboards, or outdoor promotions, but exhibitions have also witnessed an increase in its use. Not only are backlighting options better, but they are also more affordable for any exhibitor. It has been observed that they increase awareness of your brand message by up to 40% and enable visibility even from a distance. Its perfect blend with the ambient lighting of the exhibition hall makes backlighting an excellent choice for exhibitions. Due to their positioning, they also reduce unnecessary shadows by eliminating harsh shadows and making them bright and visually appealing. As a result, your exhibition graphics will have a more realistic texture.
It cannot be denied that light has a significant effect on the mood and appeal of interactive exhibition stands. Attendees can visualise your brand by investing in it. Don’t forget that if your display is too bright, visitors may be distracted from the most important aspects of your brand message. Lighting remains indispensable for improving the overall visual appeal, making it the best exhibition booth design.
Always make it a point to scrutinise your stand lighting under the same lens as the size, layout, and colour of your exhibition stand. The right lighting solution will certainly have a powerful impact on the success of your stand, making it the best trade show booth design.
If you are looking for exhibition stand contractors to take your brand and stand to the next level, you have to reach out to Woodpeckers Global only at www.woodpeckersglobal.com now!
