Best Exhibition Stall Designer & Fabricator Shares 5 Ways to Grand Success – Woodpeckers
Choosing the best exhibition stall designer and fabricator for your brand can be a very challenging task. Especially with a lot of service providers around, you need to approach the best suitable one for yourself. Your right decision here will reflect in the trade show you participate and promote your brand in the best possible way.
Brand promotion is the marketing communication approach that helps to inform, motivate, inspire and guide the decision-making process of the customers to help them in the buyer’s journey. Its purpose is to promote brand awareness and create buyer’s interest so that the brands can sell and convert the buyers into loyal customers. So your right exhibition booth design partner will play a key role in determining your brand’s success in any trade show that you go into for promoting your brand. Here are 5 creative ways to brand promotion.
5 Creative Ideas By the Best Exhibition Stall Designer & Fabricator
For designing a perfect trade show stand and getting the maximum outcomes from it, brands need to think out of the box. Here are such unique ideas that the best exhibition stall designer and fabricators can only make possible.
1. Ensure a Realistic Touch
An exhibition stall that genuinely portrays the products the brand sells will attract visitors who are truly interested in the products. So being creative in designing your brand’s trade show stall will help you gain favourable results. For example, if you are selling cars then your exhibition booth can have innovative layouts that are related to cars. It will provide a real experience to your guests. Ask your exhibition stand builder to get some creative designs for your trade show booth and get the target eyeballs hooked to your brand. Remember, people love the realistic touch everywhere. So try to incorporate it more into your exhibition design.
2. Include Stunning Graphics
Adding vibrant graphical elements in your show stall will help you create a nice experience for your viewers. Instead of using big hoardings that describe the advantages of using modern furniture, create the feel for the viewers that itself show them the convenience of having such items in their house. For example, if you are dealing with furniture, you can try creating an experience of visiting a huge furniture showroom for your guests. Also, don’t forget to add a short but descriptive copy to explain the image. Creative use of graphical elements can help your brand leave an ever-lasting impression in your visitor’s mind.
3. Leverage Smart Interactive Displays
Make your exhibition stall an attractive and comfortable place for your visitors by installing the latest display technologies. Smart demonstration screens like Projection-Mapping, Virtual Walls, Interactive Flooring etc. are great at communicating with the guests and seizing their attention. Also, playing stunning video clips and animations on the display screens can help you to catch the mind of the viewers immediately. You can show insightful information with the help of slideshows, nice projections etc. to create curiosity among your audience. These can help you to promote your brand as well as drag the viewers in. So get the specialist support from a reputed exhibition stall designer in India and make the most out of your investments.
4. Colour Scheme & Lighting
Apart from the above-mentioned factors, the choice of colours and use of lights in any exhibition stall can help your brand stand out among the crowd. You can use bold shades to attract your audience but remember to limit the use to a maximum of three colours. More colours will make the entire thing look loud and cheap. Try to use colours that you already use as your brand colours. Also, the use of images should be checked well. Remember to use less but effective colours and images to provide a classy experience to your audience.
Apart from the colours, the other thing that plays an important role in determining your brand’s success in any exhibition is the use of lights. A well-lit trade show stall is the key. For example, you can install Kinetic Lighting where LED lights convert into pixels and create a nice visual experience for your guests. Besides creatively communicating your brand’s message, these technological advancements help you to engage your guests in a very compelling way. So check this with your exhibition partner and ensure beforehand that you convey your brand message effectively.
5.Incorporate Advanced Technologies to Engage Target Group:
When you are showcasing your brand in any trade show, incorporating advanced technologies like Artificial Intelligence, Virtual Reality, Augmented Reality, Multi-sensory Experience will keep you one step ahead of your competitors. Because with all the increasing competitions around, you must offer something exclusive and interesting for your guests to stay engaged with your products and services. Using VR lenses in your exhibition stall would enable you to present a virtually real experience that they can have in their real-life if they buy your product. Again, providing a multi-sensory experience to your guests will also enable them to stick to your trade show booth. Partner with an innovative exhibition stall design company to get it all done in the best possible way and stand out in the crowd.
For example, if your brand deals with food and nutrition then you can leverage this technology and engage multiple senses like smell, taste, vision etc. of the people to provide them with an impressive experience of your products. Then, brands that deal with cars and bikes can leverage technologies like VR and AR for giving the next-level experience to their trade show stall visitors. There’s AR Photo Booth or Mirror that enables the guests to virtually try out new makeup, new clothes etc. So these are some quick and excellent ways to advertise your brand.
Best Exhibition Stall Designer and Fabricator – Woodpeckers
Woodpeckers is the most renowned trade show booth design company in India that has also gained immense name and fame in the global market. Being the best exhibition stall designer and fabricator, we provide a complete range of trade show solutions that are required to get an exceptional return on each of your investments in the exhibition, be it in the country or outside. Apart from various cities in India, we have our in-house setup in UAE as well. With our years of experience, expert technicians, creative approach and modern apparatus, we have been delivering excellent services to innumerable brands across the continents. So if you want to make your upcoming exhibition stall a destination for all your target guests, Get in Touch with us!
