5 Modern Trade Show Booth Design Ideas that You Must Know in 2021
To all the businessmen with an ambition and desire to outshine in the industry, modern trade show booth design ideas are hot cake. We live in a super growth-driven era where the survival of any business depends on how well it spends money on advertising for marketing the products and services. And what can be a better idea than taking part in trade shows to showcase a brand and have access to potential growth opportunities by reaching out to the target customers?
With the ever-evolving market trends, ideas for exhibition stall design and fabrication has also changed. Creativity has blended with embellishment and functionality and given rise to the most innovative kind of crafts. Hence, this blog. Here we’re going to share the most necessary and trending tips for the best exhibition stalls that are also perfectly aligned with your budget and keep you from limiting creativity and visitor experience.
Modern Trade Show Booth Design Ideas for Your Brand in 2021
The main reason behind participating in any trade show is to generate leads and sales by showcasing the services and products that your brand has to offer. But how is that possible? Of course by drawing the eye of the attendees. It’s where your brand can make a difference, especially in big trade shows where hundreds of brands participate. With an exceptionally designed and built trade show stall, you can let your target audience pick out between a successful exhibition experience and a lavish disaster. Some modern trade show booth design ideas are as follows:
1. Keep in mind the space-related design concerns:
While building an exhibition stall, one of the primary things is to realize that your potential clients are less likely to wait around and want to talk to your show staff if they find themselves struggling for space with other attendees. Hence,
- Make sure your booth has ample space for employees and attendees.
- Have private conference rooms if you want a more relaxed meeting space.
- For displaying products, make sure you can fit them in the booth easily.
- Open layouts always have a more appealing sense for inviting prospects.
- Use archways or overhead hanging design and constructions for small spaces look and feel larger.
Reach out to the best exhibition booth design company for more wise solutions regarding the same.
2. Opt for designs that tell your brand’s story:
One of the key concerns for participating in a trade show is to educate people about your brand’s story. It is true that an ideal trade show booth should visually reflect the company’s culture, vision, and motivations, its commitment to the customers etc. without having to utter a word. Stories can engage customers and convert them well into leads without being too pushy. Hence,
- Never brag. Always be honest and try to stimulate an emotional response in your prospects.
- Connect your services to the needs of the audience. Try to showcase your services in a way that can solve their problem.
- Review the making of your products so that the process can attract customers with its uniqueness.
3. Pick colours aligned with your client’s emotions:
Colour plays a complex role in psychology. Different colours attract people for different reasons. So, the colour and tones you select for your display in your exhibition stall should help you to promote your brand’s message exclusively and stand out. Colours like blue, white, green are cooler in tone and are professional. But these colours are not so attention-grabbing.
On the other hand, colours like red, orange and yellow are warm in tone, bold and more engaging. But these colours should be used wisely as excess use can ruin the overall design of the stall. Always make sure your selection of colours impart the right kind of emotions you want to spark in your visitors. To get a satisfactory return on your investment, attracting the eyes of the prospects is vital. Hence, craft stunning visual appeal for your visitors in the trade show. Talk to the innovative exhibition stall design company in the industry for a more in-depth solution.
4. Use lights to highlight your brand’s positive aspects:
Use of lights is a crucial factor everywhere, be it your home, office or exhibition stall. A smartly-lit trade show stall can underline well the design features and reduce the appearance of the trouble areas. So, using focused lights in a creative and unique way is essential for letting your visitors easily see the key details of the visual assets in your booth, product displays, and promotional materials etc. Also, different display heights are great at attracting more attention than simple placement of products flat on a table or somewhere.
5. Additional Factors- Flooring, Storage, In-booth Media:
Although flooring is often overlooked in trade show stall building, it is one of the most important parts that help to convey an inviting appearance for your booth. The right flooring enhances the other design elements, comforts your visitors and elevates their overall experience of visiting your trade show booth. Hence, plan your flooring accordingly.
Storage spaces are very useful during the exhibition, although you might underestimate it in the first place. It helps to minimize the in-booth clutter, enhance the safety of the valuable items when not in use etc. and so on. The best trade show booth design company offers a variety of storage solutions like shelving, lockable counters etc. So for the best solutions, reaching out to the best builders is a must.
Incorporating in-booth auditory and visual elements have the potential to elevate the entire exhibition experience for your visitors. Also, these elements help in demonstrating products, holding contests, and increasing the graphical effects via touch-screens, monitors, video walls, etc. Apart from that, it enhances the positive vibe of the atmosphere and communicates messages that actually helps your brand to reach the goals.
Create Impressive Exhibition Stands with Woodpeckers
Crafting impressive exhibition stands that are also aligned with your budget, business goals and results requires wise planning and skilful execution. And Woodpeckers is the pioneer among the best exhibition solution providers for the top brands in the world. Follow these above-mentioned tips to get a killer trade show stall for your brand or for more detailed insights, Get in Touch with us and see how we take your trade show to the pinnacle of success.
