Do you want to exhibit at a trade show or conference but need to learn how to design a creative exhibition stall design that attracts attendees and effectively displays your products? If you put in some preparation time now, you can make smarter choices about your stand that will benefit you, whether you want to reuse the setup every time or create a fresh arrangement for each exhibition.
We’ve put up a guide to help you with the process, covering the small details that can make a big impact.
It’s not easy to put your company on display for the first time
Whether your goal is to make more sales, raise exposure to your brand, or make new connections with other firms in your field, trade fairs and conventions provide you with opportunities to do all three.
These events happen frequently throughout the year in different locations, and some business owners travel great distances to attend as many as they can. They can promote their goods and services to a wider audience and connect with other professionals in their field.
Without first hand experience, it cannot be easy to appreciate the value of presenting at a trade show or other event on behalf of your organisation. The cost of attending an event may put off business owners until they see the value in investing in a custom booth and displaying there. Let’s examine some methods for getting you started on the road to demonstrating expertise and answering any pressing questions you may have as a novice.
Tips for Driving Traffic to Your Exhibition Stand
If you and your company have concluded that attending a trade show will be beneficial, the next step is to plan out your exhibition stall design and fabrication layout.
We’ll go into more depth on this topic later in the guide, but to give you an idea, here are some of the most popular ways that business owners obtain a bespoke stand and make use of current trends or technology to increase the likelihood that their stand will attract the correct types of visitors at an event:
Consider Who Will Be Hosting The Booth
There must be a minimum of two hosts on your side. Some businesses may even send a team of hosts so everyone can take turns and rest during the day.
One of the hosts should ideally be the business owner, as you are the face of the company.
Ensure the other hosts are gregarious and outgoing and can get people talking and interested in your offer. A combination of salespeople and engineering or R&D team members to explain how things function and the benefits of the items is ideal if you work in a highly technical industry. Of course, everything comes down to availability and price, but if it can pay off, it’s worth investing the time of some professionals.
Provide Discounts and Giveaways
Having special deals and giveaways for everybody who stops by your creative exhibition stall design is also a good idea.
Then, send them home with branded giveaways to ensure they remember your company’s name.
Everyone appreciates freebies, so this is a simple approach to win them to your company. Useful branded presents, such as coasters, corkscrews, flash drives, and so on, can end up in places you never dreamed of, prompting someone to research your company based on the name and URL.
Provide Charging Outlets
Is there anything more inconvenient than having a dead phone? I highly doubt it! Why not provide a place to plug in their phones to charge?
Your guests would greatly enjoy this, and it will provide you with an excellent opportunity to chat with them about your business while their phones recharge.
Engage in Social Media
Remember that social media is an indispensable piece of modern technology, even if you display them!
Some businesses have found that it is quite useful to tweet live from the expo, giving those unable to attend the chance to feel like they were there.
Create your videos
Video content is extremely popular and for a good reason. Having lots of written material at your exhibition stall design and fabrication is great, but more text could be necessary for your guests. That won’t be the case with video, and audiences are likelier to watch to the finish.
You and your team can put in some time to create the film, and if you want, you can even bring in a professional videographer to help you out. Afterwards, you can play the video on an 80-inch screen in your booth or go all out and use an LED video wall.
Some More Things to Think About
Offer your guests a taste of virtual reality
Even if it’s not the best fit for your company, virtual reality experiences could be fun for everyone who stops by your booth at the trade show.
For instance, if you run a gaming firm, this would be a great time to unveil a demo of the new game you’ve been developing.
Other companies may employ VR to let booth visitors try out what it would be like to work for them, use their product, or immerse themselves in a virtual version of their brand.
Employ a Skilled Stand Creator
Of course, you may create your booth’s design on your own, with the support of your staff.
Hiring a Exhibition stall designer with experience in designing custom stands for businesses will increase the likelihood that you will get a stand that is a perfect fit for your company, accurately represents your brand, and draws attention to your wares.
Stands purchased off the shelf can be effective, but those tailored to your specific requirements—including displays, demonstration areas, opportunities for direct interaction with customers, graphics, and interactive features—are far superior. You may expect outstanding quality graphics printing, surfaces, edges, lighting, and durability when you get it produced by a professional.
Conclusion
Getting your first creative exhibition stall design built and going to your first trade show or business event are big steps that require careful planning. Having a plan at each stage will reduce the likelihood of making any mistakes, most notably neglecting critical components of the stand or design considerations until after the build is complete.To know more about exhibition stall design contact Woodpeckersglobal.
